Data Storage Pioneer – from its foundation in 1969, Verbatim has shaped the development of data storage technology. In Latin verbatim means “word for word”, and has been used since the company’s founding to illustrate the principle of accurate, error free recording of data. From floppy disks and magneto-optical storage to CDs, DVDs and Blu-ray media, to external hard drives, flash memory cards, USB drives and SSDs – the extent of Verbatim’s extensive portfolio and influence in the storage industry is unrivalled.